• Gems & Gemology

    Diamond 4Cs: The Carat

    The 4Cs of Diamonds: Understanding Carat When it comes to diamonds, the 4Cs—Cut, Clarity, Carat, and Color—serve as the universal standard for evaluating these precious stones. Among these, Carat weight is perhaps the most well-known and easily understood characteristic, often associated with the diamond’s size. In this blog post, we…

  • Gems & Gemology

    Diamond 4Cs : The Color

    The 4Cs of Diamonds: Understanding Color When it comes to diamonds, the 4Cs—Cut, Clarity, Carat, and Color—are the standard by which these precious stones are evaluated. Among these, the Color of a diamond is a crucial aspect that significantly affects its value and appeal. In this blog post, we will…

  • Brands' History

    De Beer’s Diamond Monopoly

    Introduction De Beers, a name synonymous with diamonds, has played a pivotal role in shaping the global diamond industry. From its inception in the late 19th century to its current status as one of the largest diamond mining and jewelry companies in the world, De Beers has navigated a complex…

  • Gems & Gemology

    Diamond 4Cs : The Cut

    The Cut: The Key to a Diamond’s Sparkle When it comes to diamonds, the cut is arguably the most critical of the 4Cs—Cut, Carat, Color, and Clarity. It’s the cut that determines how well a diamond interacts with light, creating the sparkle and brilliance that make diamonds so captivating. Let’s…

  • Gems & Gemology

    4Cs – An Overview of Diamond Grading

    Understanding the 4Cs of Diamond Grading: Cut, Carat, Color, and Clarity When it comes to choosing the perfect diamond, understanding the 4Cs—Cut, Carat, Color, and Clarity—is essential. These four factors determine a diamond’s quality and value, helping you make an informed decision. Let’s delve into each of these critical aspects…

  • Gems & Gemology

    What is Gemology?

    Gemology is the scientific study and identification of gemstones. It involves the comprehensive examination and analysis of various aspects of gemstones, taking into account their physical, chemical, and optical properties. People who work in this field are known as gemologists. They use their knowledge and understanding of gemstones to assess…